ThriveWell (Wellness Supplements) Challenge
ThriveWell had high first-time customer volume, but couldn’t get them to return. Their email automations were basic and disconnected from the customer journey. Paid ads were driving sales, but margins were razor-thin due to high churn.
- Client: David Martin
- Year: 2024
- Author: Robart Mory
Our Approach
We ran an RFM segmentation audit, rebuilt their post-purchase and win-back flows, and aligned their retention strategy to their product lifecycle.
Results in 90 Days
- 3X increase in email-attributed revenue
- Repeat purchase rate rose from 18% to 39%
- Average LTV increased by 26%
Branding Design
86%
Business
75%
Our Motto
“Our team always assumed email was a ‘nice to have’—until we saw it outperform our paid media month over month.”
