NaturaRoot (Clean Beauty Ecommerce) Challenge
NaturaRoot was spending over $40k/month on Meta ads with unstable ROAS and unclear attribution. Their ad creative wasn’t converting past the first click, and email was an afterthought.
- Client: David Martin
- Year: 2024
- Author: Robart Mory
Our Approach
We restructured the media plan with funnel-based targeting and redesigned their email welcome, quiz, and abandoned cart flows. Then, we connected everything with clearer
UTMs and reporting.
Results in 60 Days
- 112% improvement in ROAS
- 15% boost in email opt-in conversion rate
- 5-figure monthly LTV from returning customers
Branding Design
86%
Business
75%
Our Motto
“The biggest win wasn’t just better performance—it was finally understanding what was working and why.”
