ZenHaven (Eco-Friendly Home Goods) Challenge
ZenHaven had organic traffic and great branding but couldn’t convert visitors at a high enough rate to scale. Their funnel lacked a clear lead capture strategy and their site analytics were disconnected from marketing.
- Client: David Martin
- Year: 2024
- Author: Robart Mory
Our Approach
We implemented a quiz-style lead magnet, email welcome series, and improved PDP copy. On the back end, we built dashboards to track customer behavior by entry point.
Results in 75 Days
- +58% lift in new customer AOV
- +34% conversion rate from quiz traffic
- Email revenue doubled, accounting for 27% of monthly revenue
Branding Design
86%
Business
75%
Our Motto
“We finally feel like we’re driving the business—not just reacting to it.”
